ForestAvenue

San Francisco - Bruxelles - Copenhagen - Nairobi

Bridging Copenhagen with Silicon Valley providing advise and consulting on innovation, change management, strategy and future studies with a special focus on law and the legal profession and entrepreneurship to support the SDGs.

GovernmenT affairs & Market access europe

Silicon Valley’s Roadmap to Europe and the European Union

 
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ForestAvenue combines deep, experience-based understanding of European policy and decision-making with working knowledge of Silicon Valley and the tech world. Working on this solid base, we’ll take you through all stages of solution development – analyze, strategize, execute. The way through Europe’s government affairs for the success of your business is often anything but obvious.

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Søren Juul Jørgensen, JD has spent his career in diplomacy, energy and international tech, combining inside experience from the European Union with experience from energy markets, tech innovation and Silicon Valley.

Through his work as a diplomat for the Danish Foreign Service, he served as Consul General to California; as press spokesman during Denmark’s EU presidencies; and negotiating in the EU capital Brussels. He provided strategic advice at the highest political levels for two Danish cabinet ministers for Europe, and has negotiated and advised on European policy with the EU institutions and EU member countries in Brussels. Søren represented Denmark as a litigator at the European Court in Luxembourg.

Søren was the CEO of the Danish Innovation Center in Silicon Valley, assisting startups, large corporations, and forging transatlantic research collaboration. He developed and setup US operations for the leading Danish biogas company, Bigadan, and has hands on experience with business development and sales from his time working for Maersk Data and IBM. Søren has a JD in EU law from the University of Copenhagen, where he also taught law.